The deal will see the Gunners’ first team, under-21 and under-18 teams use Gatorade before, during and after all training sessions and matches.
On the deal, Vinai Venkatesham, Arsenal’s director of global partnerships and business strategy, said: “We are delighted to welcome Gatorade to our growing family of partners; a truly international brand and the leaders in their field.
“As we further build our support in international territories, we know that we can help connect Gatorade with fans around the world. As a company they offer us products and knowledge honed by decades of research, and we are looking forward to working together with our own sports medicine experts to offer all of our players the best sports nutrition products and support.”
Andrea Fairchild, Gatorade’s vice-president of global and sports marketing, was quoted: “Our partnership with Arsenal is not considered a sponsorship for Gatorade – it’s the beginning of a long relationship where we hope to help improve the performance of the most elite athletes in football.
“We look forward to the opportunity to bring our unparalleled products and services to Arsenal while expanding awareness of our brand to Arsenal fans and aspiring athletes around the globe.”
0 votes
